Insights from the blog.
This is not just any blog. It’s a web design and digital marketing blog full of insights, with a special focus on marketing and engagement for academic research, university spin-out companies and consultants. Please share anything you find useful!
Choosing the right polling and Q&A tools – is Slido the best value?
Polls, quick-response questions, and structured Q&A have become central to modern presentations and academic communication. Which tools like Slido can you use for free?
Research SEO: How to target your audience using niche keywords relevant to your research
When broadcasting your research to a specific audience, use niche keywords as part of your search engine optimisation strategy.
How website accessibility with screen readers increases your reach
How can we make sure everyone who wants to access your website can do so however they access it, for example by using assistive technology like screen readers?
Top tips for preparing images and videos for your website
When it comes to communicating your ideas, words alone arenโt always enough. Here are our tips on how to prepare images and videos for your website.
EU vs UK website accessibility rules: is your site affected?
The EU Accessibility Act has come into force: how does it compare to UK website accessibility rules and will your website be affected?
It’s web design but not as we know it: web design for touchscreen kiosks best practice
Touchscreen kiosks are often powered by a website, but designing for these devices has some key differences with everyday web design for desktops and mobile.
Tripping off your tongue: the power of backronyms in making your research memorable
Research projects often use acronyms as a name, but they can end up being clunky. A backronym can be a good way to make your research memorable.
Challenges and solutions for successful university spin-outs: the need for an effective digital presence
What are the unique challenges which limit the potential for success? We analyse the feedback from university start-up founders.
The intersection of health and sustainability: a marketing perspective
Where do health and sustainability meet, and what does a web design and marketing company working with academic research projects have to do with it?