Question 1

Why is search engine optimisation important for my marketing strategy?

Accepted Answer

Search engine optimisation (SEO) is essential for driving organic traffic to your website, increasing visibility in search engine results, and improving the overall online presence of your brand.

Question 2

What is keyword research?

Accepted Answer

Keyword research for SEO is the process of figuring out what words or phrases people are typing into search engines (like Google) when they’re looking for something related to your website or business. The goal is to find the most popular and relevant keywords that will help your website show up in search results when people search for topics you're covering.
Think of it like trying to understand what questions or problems your audience has, and then making sure your website answers them using the exact words they are likely to use. By using these keywords on your site, you increase the chances of showing up in search results when someone looks for something you offer.
In short, it’s about choosing the right terms to attract more visitors to your site through search engines.

Question 3

What is on-page optimisation?

Accepted Answer

On-page optimisation for SEO is the process of making sure your website's individual pages are set up in a way that search engines can easily understand and rank them. It involves tweaking different elements on your pages to improve your chances of showing up in search results.
Think of it like organising and fine-tuning the content and structure of a page so it's both useful for your visitors and easy for search engines to read.
For example, page titles, meta tags (hidden descriptions of your web pages), headings, and image descriptions (also known as alt tags) can all make a difference to your page's search engine ranking.
By making these adjustments, you're helping both search engines and users understand what your page is about, which can lead to higher rankings and more visitors.

Question 4

What is off-page SEO?

Accepted Answer

Off-page optimisation for SEO is the process of improving factors outside of your website that help increase its visibility and ranking on search engines. It’s all about building your website's reputation and authority through actions that happen beyond your own pages.
Think of it like word-of-mouth or getting endorsements for your website, signalling that your site is popular and relevant. Some key aspects of off-page optimisation include backlinks (links from other websites that point to your pages), brand mentions, and local citations on directories like Google My Business.
In short, off-page optimisation focuses on building your website's online reputation and trust, which can help it rank higher in search results.

Question 5

How long does it take to see results from SEO?

Accepted Answer

The timeline for seeing results from SEO efforts can vary based on factors such as the competitiveness of your industry, the quality of your website, and the extent of your SEO efforts. Generally, it can take several months to a year to see significant improvements in organic search rankings.
To get a more immediate impact, consider adding paid ads to your marketing mix.

Question 6

What is the difference between search engine optimisation and paid ads?

Accepted Answer

Search Engine Optimisation is an organic method that can naturally boost a website’s ranking on search engines like Google - organic in the sense that you're not directly paying for ads that your user will click on. Instead, you're tweaking the website's content and settings, and improving the links from other sites to yours.
On the other hand, paid ads, often referred to as PPC (pay per click), provide immediate visibility through targeted advertisements. The top results on search engines nowadays are usually reserved for paid ads. Read more on our blog.

Question 7

How much does search engine optimisation cost?

Accepted Answer

This is one area where we really do need to talk to you about what your requirements are, and tailor it to the size and nature of your website. Contact us for a quote.

Question 8

I have another question.

Accepted Answer

Contact us now, we'd be delighted to answer any other questions you have.

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Why is search engine optimisation important for my marketing strategy?

What is keyword research?

What is on-page optimisation?

What is off-page SEO?

How long does it take to see results from SEO?

What is the difference between search engine optimisation and paid ads?

How much does search engine optimisation cost?

I have another question.

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