Insights from the blog.
This is not just any blog. It’s a web design and digital marketing blog full of insights, with a special focus on marketing and engagement for academic research, university spin-out companies and consultants. Please share anything you find useful!
AI watermarks: how do they work and what do they prove?
AI watermarks are being introduced in text as well as images and videos, to create transparency around the use of AI-generated content.
Innovate UK’s big shift: three changes every funding applicant needs to know
Innovate UK is moving from a high-volume, broad-based approach to a highly selective one, backing far fewer businesses in a defined set of priority sectors.
How to turbo-boost knowledge transfer: our guide to Accelerated Knowledge Transfer
You’ve built something remarkable with years of research, hard-won expertise, and a relentless drive. Now imagine plugging that knowledge directly into a business.
Beyond the press release: creative ways to announce research findings
When your research uncovers something worth sharing, the next step is getting it out there.
5 ways academics can influence policy: engaging policymakers and stakeholders in UK Government
As an academic leading vital research, you’re driven by more than just discovery; you’re motivated by impact. The good news? The UK government is actively seeking your expertise.
Technology readiness levels: a handy guide for university spin-outs seeking funding
Many grant-awarding organisations use TRL to gauge funding. Understand the TRL of your project to aid development and funding applications.
Rethinking industry collaboration in academia: a guide to partnering for success
As research becomes more closely tied to real-world problems, there’s a growing need for collaboration between academia and industry. What forms can this collaboration take?
Choosing the right polling and Q&A tools – is Slido the best value?
Polls, quick-response questions, and structured Q&A have become central to modern presentations and academic communication. Which tools like Slido can you use for free?
Research SEO: How to target your audience using niche keywords relevant to your research
When broadcasting your research to a specific audience, use niche keywords as part of your search engine optimisation strategy.