Insights from the blog.
This is not just any blog. It’s a web design and digital marketing blog full of insights, with a special focus on marketing and engagement for academic research, university spin-out companies and consultants. Please share anything you find useful!
Tripping off your tongue: the power of backronyms in making your research memorable
Research projects often use acronyms as a name, but they can end up being clunky. A backronym can be a good way to make your research memorable.
Challenges and solutions for successful university spin-outs: the need for an effective digital presence
What are the unique challenges which limit the potential for success? We analyse the feedback from university start-up founders.
The intersection of health and sustainability: a marketing perspective
Where do health and sustainability meet, and what does a web design and marketing company working with academic research projects have to do with it?
How to keep up blogging momentum – the keys to a successful blog
Setting up a blog is all about continuity and consistence, and we examine how to make sure it makes an enduring impact… without being too much work.
How to migrate from Twitter/X to Bluesky: the ultimate guide
It’s hard to say goodbye to Twitter but there’s a groundswell of users jumping ship. Here’s an easy guide on how to migrate to Bluesky.
SEO vs PPC: Pros and cons for project websites
SEO (search engine optimisation) and PPC (a form of paid ads) are two distinct strategies that can help to enhance online visibility.
Why research projects need to define their target audience… and how to do it
Of course, you want to reach as big an audience as possible. But being more targetted and less vague can give better results.
9 Academic Jargon Words NOT To Use If You Want To Engage the General Reader
Are you speaking the same language as the people you’re trying to make an impact with?
Our 6 Favourite Images of Research
Universities are coming up with exciting ways to showcase their research. We’ve selected some of their most striking images.