our latest insights

We like to share our knowledge and make ourselves useful. Here are the latest news articles, tips and ideas from Pixelshrink Digital Impact.

Academics flying away from Twitter
How to migrate from Twitter/X to Bluesky: the ultimate guide
It’s hard to say goodbye to Twitter but there’s a groundswell of users jumping ship. Here’s an easy guide on ...
SEO vs PPC: Pros and cons for project websites - photo of 2 street signs, one pointing to SEO and one to PPC
SEO vs PPC: Pros and cons for project websites
SEO (search engine optimisation) and PPC (a form of paid ads) are two distinct strategies that can help to enhance ...
A curling game with a target on the ice, an analogy for defining your target audience
Why research projects need to define their target audience… and how to do it
Of course, you want to reach as big an audience as possible. But being more targetted and less vague can ...
academic-jargon-words
9 Academic Jargon Words NOT To Use If You Want To Engage the General Reader
Are you speaking the same language as the people you're trying to make an impact with? ...
Seawall hero
Our 6 Favourite Images of Research
Universities are coming up with exciting ways to showcase their research. We've selected some of their most striking images ...
Academics flying away from Twitter
What are the best Twitter alternatives for academics?
With Elon Musk taking Twitter/X in a different direction, what is the social media platform for academics in a post-Twitter ...
Online quizzes to maximise engagement - people round a desk with a presentation saying
Online Quizzes to Maximise Visitor Engagement
What’s your spirit animal? Which Disney character are you? If you were a sandwich, what would you be? Love them ...
personalised-on-site-experience
Creating Personalised On-Site Experiences With Dynamic Content
Here at Pixelshrink, we believe that knowledge is power. But we can’t fully leverage that power unless we’re able to ...
Photo someone using a laptop with graphics representing sustainability
How do Living Labs increase engagement with research?
Universities use living labs to connect researchers with the outside world and captivate new audiences ...
Photo of some books being carried by lightbulb shaped balloons - symbolising knowledge mobilisation
What is Knowledge Mobilisation?
Knowledge mobilisation is all about making research count and change people's lives on a wider scale ...
Photo of wind turbines and a sunset - how we achieve sustainable web design?
Sustainable web design – let’s make it happen
Every activity has a carbon footprint, including your website ...
Photo of someone working on a laptop with books open
Reference managers: which is the best of the 3?
There are several popular reference management apps which can help you organise your references: we compare them and give you ...
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