Insights from the blog.
This is not just any blog. It’s a web design and digital marketing blog full of insights, with a special focus on marketing and engagement for academic research, university spin-out companies and consultants. Please share anything you find useful!
How website accessibility with screen readers increases your reach
How can we make sure everyone who wants to access your website can do so however they access it, for example by using assistive technology like screen readers?
Top tips for preparing images and videos for your website
When it comes to communicating your ideas, words alone arenโt always enough. Here are our tips on how to prepare images and videos for your website.
EU vs UK website accessibility rules: is your site affected?
The EU Accessibility Act has come into force: how does it compare to UK website accessibility rules and will your website be affected?
It’s web design but not as we know it: web design for touchscreen kiosks best practice
Touchscreen kiosks are often powered by a website, but designing for these devices has some key differences with everyday web design for desktops and mobile.
Tripping off your tongue: the power of backronyms in making your research memorable
Research projects often use acronyms as a name, but they can end up being clunky. A backronym can be a good way to make your research memorable.
Challenges and solutions for successful university spin-outs: the need for an effective digital presence
What are the unique challenges which limit the potential for success? We analyse the feedback from university start-up founders.
The intersection of health and sustainability: a marketing perspective
Where do health and sustainability meet, and what does a web design and marketing company working with academic research projects have to do with it?
How to keep up blogging momentum – the keys to a successful blog
Setting up a blog is all about continuity and consistence, and we examine how to make sure it makes an enduring impact… without being too much work.
How to migrate from Twitter/X to Bluesky: the ultimate guide
Itโs hard to say goodbye to Twitter but thereโs a groundswell of users jumping ship. Hereโs an easy guide on how to migrate to Bluesky.