LEND Project: research project logo design

We designed the branding for a NIHR-funded research project creating an online resource with real-life stories to support people living with dementia.

The project brief

Building on the successful NEON study in mental health which we also worked on, Lived Experience Narratives in Dementia (LEND) is an online platform of diverse first-person stories from people with dementia and carers.

The project needed a vibrant and distinctive logo, but wanted to collaborate on the design using the project team’s ideas as a starting point.

Pixelshrink designed the logo for the LEND Project (Lived Experience Narratives in Dementia) with great care and sensitivity. Throughout the process, they were exceptionally accommodating and responsive, including changes arising from discussions with our Lived Experience Advisory Panel (LEAP). They listened carefully to what we wanted to reflect, particularly the importance of amplifying the voices of people living with dementia, and adapted the design thoughtfully each time. The result is a logo that genuinely represents the values at the heart of LEND, and we couldn’t be more pleased with both the process and the outcome.

Our solution

We designed the branding identity and logo in collaboration with the project team.

It was an enjoyable collaborative process, taking the team’s ideas and combining elements like fonts and colours of several versions to come up with the final design.