Insights from the blog.
This is not just any blog. It’s a web design and digital marketing blog full of insights, with a special focus on marketing and engagement for academic research, university spin-out companies and consultants. Please share anything you find useful!
SEO vs PPC: Pros and cons for project websites
SEO (search engine optimisation) and PPC (a form of paid ads) are two distinct strategies that can help to enhance online visibility.
Why research projects need to define their target audience… and how to do it
Of course, you want to reach as big an audience as possible. But being more targetted and less vague can give better results.
9 Academic Jargon Words NOT To Use If You Want To Engage the General Reader
Are you speaking the same language as the people you’re trying to make an impact with?
Our 6 Favourite Images of Research
Universities are coming up with exciting ways to showcase their research. We’ve selected some of their most striking images.
What are the best Twitter alternatives for academics?
With Elon Musk taking Twitter/X in a different direction, what is the social media platform for academics in a post-Twitter world? – #AcademicTwitter #TwitterMigration
Online quizzes to maximise visitor engagement
Online quizzes can be a great tool in helping to improve visitor engagement. But how do you create one and how can you best leverage them for your website?
Creating personalised on-site experiences with dynamic content
Dynamic content can be hugely valuable to researchers and other academics.
How do Living Labs increase engagement with research?
Universities use living labs to connect researchers with the outside world and captivate new audiences.
What is Knowledge Mobilisation?
Knowledge mobilisation is all about making research count and change people’s lives on a wider scale.